QUE policy
Privacy Policy
- Effective date
- 16 June 2026
- Last updated
- 5 September 2026
This policy explains what personal information QUE collects, how it is used for apparel orders and pre-orders, and how customers can contact the grievance officer.
01
Business identity
QUE is operated by NOTED CLOTHING, with registered office at 5/183 Umayanalloor, opposite ICICI Bank, Kollam, PIN: 691589, Kerala, India. References to QUE, we, us, our, or the merchant mean NOTED CLOTHING operating the QUE platform at https://que.madorithm.com, related mobile pages, and the QUE mobile application where available.
02
Scope
This Privacy Policy applies when you browse QUE, create or use an account, add items to cart, join a pre-order queue, place an order, complete payment, receive delivery updates, raise a complaint, request support, or otherwise interact with the platform.
QUE primarily offers products and services in India. Your personal data is primarily stored and processed in India, subject to applicable law and the service providers used to operate the platform.
03
Information we collect
- Account and authentication details, such as phone number, OTP authentication status, profile details, and policy acceptance records.
- If you choose Google Sign-In, the basic Google account information Google shares with us after you approve the consent screen: your Google account identifier, email address, name, and profile picture URL. QUE never receives or stores your Google password, and requests no access to Gmail, Drive, Contacts, Calendar, or any other Google service.
- Order and checkout details, such as products, quantities, sizes, colors, cart contents, pre-order window details, shipping address, pincode, phone number, order number, and delivery status.
- Payment and refund references, such as PhonePe merchant order IDs, payment status, transaction references, refund references, and payment result information. QUE does not collect or store UPI PINs, card PINs, CVV, net banking passwords, or similar credentials.
- Complaint and support information, such as complaint reason, description, uploaded unpacking videos or images, admin comments, and support communications.
- Technical and usage information, such as device, browser, IP address, app events, logs, cookies or similar identifiers, pages viewed, product interactions, and security events.
04
How we use information
- To authenticate customers using phone number and OTP, or using Google Sign-In where the customer chooses that option.
- To create and identify your QUE account, show your name and profile picture in the app, contact you about your orders, and recognise you when you sign in again.
- To maintain carts, process normal orders, manage pre-order queues, calculate prices, reserve stock or variants, and generate order confirmations.
- To initiate and verify payments through PhonePe, reconcile payment status, handle failed payments, process refunds, and prevent duplicate or fraudulent payment handling.
- To ship orders, coordinate courier handoff, provide delivery updates, and support order tracking.
- To review complaints, verify evidence, approve or reject complaint-based refunds, and communicate outcomes.
- To operate, secure, debug, improve, and audit the platform, including fraud prevention and legal compliance.
- To send transactional updates through SMS, in-app notifications, push notifications, email, or other available channels.
05
Google Sign-In and Google user data
Google Sign-In is offered as an optional way to create or access your QUE account. It is never required — you can use phone number and OTP instead.
When you sign in with Google, QUE requests only the basic sign-in scopes (openid, email, and profile). Google then shares your Google account identifier, email address, name, and profile picture URL with QUE. QUE requests no other Google data and has no access to your Gmail, Google Drive, Contacts, Calendar, or any other Google product.
- Why we ask for it: to create your account, sign you in securely on later visits, identify you across the website and the mobile app, show your name and picture in your profile, and send order, payment, delivery, and support communications.
- How it is stored: this information is stored in your QUE customer profile on our Supabase infrastructure and is protected by the safeguards described in the Security section below.
- How it is shared: it is not sold, rented, or shared for advertising. It is disclosed only to the service providers who operate the platform for us, and where disclosure is required by law, as described in the Sharing of information section.
- How to remove it: you can delete your QUE account at any time from Profile, then Account Settings, then Delete Account, as described in the Retention and deletion section. You can also revoke QUE's access to your Google account at any time from your Google account permissions page.
07
Payment data
Payments are processed through PhonePe or other payment partners shown at checkout. QUE receives transaction references and payment status information required to confirm, fail, reconcile, or refund an order.
Do not share UPI PINs, card PINs, CVV, OTPs, net banking passwords, or wallet passwords with anyone claiming to represent QUE. QUE will never ask for such credentials.
09
Security
QUE uses reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, misuse, loss, or alteration. No internet or storage system is completely secure, so customers should also protect their devices, phone number, OTPs, Google account, and account access.
10
Retention and deletion
QUE keeps personal information only as long as reasonably necessary for the purposes described in this policy, including order fulfillment, refunds, complaints, tax and accounting records, fraud prevention, legal obligations, and dispute resolution.
If you request account deletion or data deletion, QUE may need to retain certain records where required for pending orders, shipments, refunds, complaints, legal obligations, fraud prevention, or legitimate business records. Data may also be retained in anonymized or aggregated form for analytics and reporting.
How to request deletion: if you can sign in, open Profile, then Account Settings, then Delete Account, and confirm the request. Our team permanently deletes your account and associated data within 3 to 4 working days. If you cannot sign in, email support@que.madorithm.com from your registered email address, or include your registered phone number, and we will verify your identity before acting on the request.
Deleting your account removes your profile details, saved addresses, cart contents, referral records, and push notification tokens. Order, payment, and tax records linked to completed purchases are retained for the periods described above because Indian tax and accounting law requires it.
11
Customer rights
You may request access, correction, update, or deletion of your personal information by contacting support@que.madorithm.com. QUE may verify your identity before acting on a request and may decline or limit requests where retention is required by law, pending orders, disputes, fraud prevention, or legitimate business needs.
12
Consent and communications
By using QUE and providing information, you consent to collection, use, storage, disclosure, and processing as described in this Privacy Policy. You may withdraw consent by contacting the grievance officer, but withdrawal may affect QUE's ability to provide services that require the relevant information.
Transactional communications related to OTPs, orders, payments, refunds, delivery, complaints, and security may continue where required to provide the service or comply with law.
13
Changes to this policy
QUE may update this Privacy Policy from time to time. The latest version will be posted on this page with the Last updated date. Material changes may be notified through the platform or other available channels where required.
14
Grievance officer
Name: Ajesh Ajayan
Designation: Grievance Officer
Company: NOTED CLOTHING
Address: 5/183 Umayanalloor, opposite ICICI Bank, Kollam, PIN: 691589, Kerala, India
Email: support@que.madorithm.com
Phone: +91 77362 99880