QUE policy

End User License Agreement

Effective date
16 June 2026
Last updated
5 September 2026

This agreement licenses the QUE application and website to you for personal shopping use. It covers what you may and may not do with the app, app store terms, updates, warranties, liability, and how the licence ends.

01

Business identity

QUE is an apparel storefront operated by NOTED CLOTHING, with registered office at 5/183 Umayanalloor, opposite ICICI Bank, Kollam, PIN: 691589, Kerala, India. In this agreement, QUE, we, us, our, or the licensor mean NOTED CLOTHING operating QUE through https://que.madorithm.com, related mobile pages, and the QUE mobile application where available.

02

Acceptance of this agreement

This End User License Agreement is a binding agreement between you and QUE covering the QUE mobile application and the QUE website. You accept it by installing the app, creating an account, ticking the acceptance box shown after sign-in, or otherwise using the app or the website.

This agreement governs your licence to use the software itself. Your purchases, pre-orders, payments, deliveries, returns, refunds, and personal data are governed by the Terms & Conditions, Privacy Policy, Refund and Cancellation Policy, and Return and Shipping Policy, each of which is linked on the platform and forms part of your overall agreement with QUE.

If there is a direct conflict between this agreement and the Terms & Conditions on a commerce matter such as an order, payment, delivery, return, or refund, the Terms & Conditions prevail. On matters concerning the software licence itself, this agreement prevails.

If you do not agree to this agreement, do not install or use the app and do not use the website.

03

Definitions

  • App means the QUE mobile application for Android or iOS, including all updates, patches, and new versions made available to you.
  • Website means the QUE storefront available at the platform address and any related mobile web pages.
  • Platform means the App and the Website together, including the features, services, and content made available through them.
  • Device means any phone, tablet, computer, or other hardware that you own or control and on which you install or access the Platform.
  • Content means all software, source code, designs, layouts, interfaces, text, graphics, product photography, product videos, size charts, copy, and other material made available through the Platform.
  • User Content means material you submit through the Platform, including complaint videos and images, order notes, addresses, and support messages.
  • You means the individual accepting this agreement and using the Platform.

04

Licence grant

Subject to your continued compliance with this agreement, QUE grants you a limited, personal, non-exclusive, non-transferable, non-sublicensable, revocable licence to install and use the App on Devices that you own or control, and to access the Website, solely for lawful personal shopping and order management.

The Platform is licensed to you, not sold. QUE and its licensors retain all right, title, and interest in the Platform. No rights are granted to you except those expressly stated in this agreement.

This licence continues only for as long as this agreement remains in effect and ends automatically when the agreement ends for any reason.

05

Restrictions on use

You may not do any of the following, and may not permit any other person to do them, except where the restriction is prohibited by applicable law:

  • Copy, modify, adapt, translate, or create derivative works of the Platform or any part of it.
  • Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code, algorithms, or underlying structure of the Platform.
  • Sell, rent, lease, lend, distribute, sublicense, host as a service, or otherwise make the Platform available to any third party.
  • Remove, obscure, or alter any copyright, trademark, or other proprietary notice in the Platform.
  • Use robots, scrapers, crawlers, or any automated means to access, monitor, copy, or extract Platform data, product listings, prices, or stock information.
  • Interfere with or circumvent pre-order windows, queue positions, queue thresholds, payment windows, stock reservation, inventory controls, rate limits, or payment verification.
  • Probe, scan, or test the vulnerability of the Platform or its infrastructure, or breach or attempt to breach any security or authentication measure, including one-time password flows.
  • Use the Platform to transmit malware, to conduct fraudulent transactions, or for any unlawful, abusive, or deceptive purpose.
  • Use the Platform in a way that damages, disables, overburdens, or impairs it, or that interferes with any other user's use of it.

06

Your account and credentials

Access to account features requires signing in with a phone number and one-time password, or with Google Sign-In using an existing Google account. Accounts are personal to you and may not be shared, transferred, or sold.

You are responsible for the accuracy of the phone number, name, address, and other details on your account, for keeping your Device and Google account secure, and for all activity that occurs under your account.

Do not share one-time passwords with anyone. QUE will never ask you for a one-time password, UPI PIN, card PIN, or net banking password.

QUE may suspend or restrict account access where activity appears fraudulent, unlawful, abusive, or inconsistent with this agreement or the Terms & Conditions.

07

User content

You may submit User Content through the Platform, most commonly unpacking or complaint videos and images used to support a complaint about an order.

You keep ownership of your User Content. By submitting it, you grant QUE a non-exclusive, worldwide, royalty-free licence to store, reproduce, display, and process that content for the limited purposes of operating the Platform, reviewing and resolving your complaint, processing any refund, and complying with legal obligations.

You confirm that you have the rights necessary to submit your User Content, that it is accurate and not misleading, and that it does not infringe anyone else's rights or contain unlawful material.

QUE may remove User Content that breaches this agreement or applicable law. Handling of personal information contained in User Content is described in the Privacy Policy.

08

Third-party services

The Platform depends on third-party services, including PhonePe for payment processing, Supabase for database, authentication, storage, and backend infrastructure, Twilio and the WhatsApp Business Platform for one-time passwords and order messaging, push notification services for alerts, and courier and logistics partners for delivery.

Your use of those services may also be subject to their own terms and privacy notices. QUE does not control those services and is not responsible for their availability, performance, or acts and omissions, except to the extent required by applicable law.

09

App store terms

Where you obtain the App from the Google Play Store, your use is additionally subject to the Google Play Terms of Service and any applicable Google Play policies. Where those terms conflict with this agreement in relation to distribution of the App, the Google Play terms prevail for that matter.

Where you obtain the App from the Apple App Store, the following also applies. This agreement is between you and QUE only, and not with Apple. Apple is not responsible for the App or its content. Apple has no obligation to furnish any maintenance or support for the App. In the event of any failure of the App to conform to an applicable warranty, you may notify Apple and Apple will refund the purchase price of the App to you, if any; to the maximum extent permitted by law, Apple has no other warranty obligation with respect to the App.

Apple is not responsible for addressing any claim by you or any third party relating to the App, including product liability claims, any claim that the App fails to conform to a legal or regulatory requirement, and claims arising under consumer protection or similar legislation. Apple is not responsible for the investigation, defence, settlement, or discharge of any third-party claim that the App infringes intellectual property rights.

You confirm that you are not located in a country subject to a government embargo that would prohibit use of the App and that you are not on any prohibited or restricted party list. Apple and its subsidiaries are third-party beneficiaries of this agreement and may enforce it against you.

10

Updates and availability

QUE may release updates, patches, and new versions of the App. Your Device or app store may download and install these automatically depending on your settings. Some updates are required for the App to keep working, and older versions may stop functioning after an update is released.

QUE may add, change, suspend, or withdraw Platform features at any time, including pre-order windows, queue mechanics, referral rewards, and promotional pricing. Withdrawal of a feature does not affect an order that has already been confirmed and paid for.

The Platform is provided on an as-available basis. QUE does not guarantee uninterrupted or error-free availability and may take the Platform offline for maintenance, including scheduled maintenance windows.

11

Intellectual property

The QUE name, logo, platform design, software, interfaces, product photography, product videos, copy, graphics, layouts, and all related material are owned by or licensed to QUE and are protected by copyright, trademark, and other laws.

No right, title, or interest in the Platform or any Content is transferred to you except the limited licence expressly granted in this agreement. All rights not expressly granted are reserved.

If you send QUE feedback, suggestions, or ideas about the Platform, QUE may use them without restriction and without any obligation to you.

12

Disclaimer of warranties

To the maximum extent permitted by applicable law, the Platform is provided on an as is and as available basis without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, accuracy, and non-infringement.

QUE does not warrant that the Platform will be uninterrupted, timely, secure, or error-free, that defects will be corrected, or that the Platform is free of harmful components. You are responsible for maintaining your Device, its operating system, and your network connection.

Nothing in this section limits any warranty or consumer right that cannot be excluded under applicable Indian law.

13

Limitation of liability

To the maximum extent permitted by applicable law, QUE and its operator will not be liable for indirect, incidental, special, consequential, or punitive losses, or for loss of profits, goodwill, data, or business opportunity, arising from or connected with your use of or inability to use the Platform, payment failures, delivery delays, unavailable products, lost queue positions, or third-party service disruptions.

To the maximum extent permitted by applicable law, QUE's total aggregate liability arising out of or in connection with this agreement is limited to the total amount you paid to QUE through the Platform in the three months immediately before the event giving rise to the claim, or one thousand Indian Rupees, whichever is higher.

Nothing in this agreement excludes or limits liability that cannot be excluded or limited under applicable law, including liability for fraud, for death or personal injury caused by negligence, or under mandatory consumer protection law.

14

Indemnity

You agree to indemnify and hold harmless QUE, its operator, and their directors, employees, and agents against claims, demands, losses, liabilities, and reasonable costs arising from your breach of this agreement, your misuse of the Platform, your User Content, or your violation of any law or third-party right.

15

Termination and suspension

You may end this agreement at any time by uninstalling the App and ceasing to use the Website. To delete your account and associated data, use the account deletion request available in Account Settings on the Platform; account deletion is handled as described in the Privacy Policy.

QUE may suspend or terminate your licence with immediate effect if you breach this agreement, if your account activity appears fraudulent, unlawful, or abusive, or if QUE is required to do so by law.

On termination, your licence to use the Platform ends and you must stop using it and remove the App from your Devices. Termination does not affect orders that have already been confirmed and paid for, which continue to be governed by the Terms & Conditions, the Refund and Cancellation Policy, and the Return and Shipping Policy. Sections concerning intellectual property, disclaimers, limitation of liability, indemnity, governing law, and grievance redressal survive termination.

16

Governing law and dispute resolution

For any concern about the App or this agreement, first contact QUE at support@que.madorithm.com with your registered phone number, your Device and app version if relevant, and a clear description of the issue. QUE will review the matter and respond through available support channels.

The parties will first attempt to resolve disputes in good faith through customer support and internal review. If the dispute cannot be resolved through that process, this agreement and any dispute or claim relating to it will be governed by the laws of India.

All disputes arising out of or in connection with this End User License Agreement or your use of the Platform will be subject to the exclusive jurisdiction of the courts at Kollam, Kerala, India.

17

General

If any provision of this agreement is held to be invalid or unenforceable, that provision will be limited or removed to the minimum extent necessary and the remaining provisions will remain in full force.

QUE's failure to enforce any right or provision is not a waiver of that right or provision. You may not assign or transfer this agreement; QUE may assign it as part of a merger, acquisition, or sale of assets.

This agreement, together with the Terms & Conditions, Privacy Policy, Refund and Cancellation Policy, and Return and Shipping Policy, is the entire agreement between you and QUE concerning use of the Platform.

18

Changes to this agreement

QUE may update this agreement to reflect changes to the App, to the services it depends on, or to legal requirements. The current version is always published on the Platform with its effective and last updated dates.

Material changes may require you to accept the updated agreement again before you can continue to place orders. Continued use of the Platform after an update takes effect means you accept the updated agreement.

19

Contact

Questions about this agreement may be sent to support@que.madorithm.com or +91 77362 99880. The current version of this agreement and the other policies is published at https://que.madorithm.com.

20

Grievance redressal

For any complaint or grievance about an order, payment, refund, cancellation, delivery, return, or these policies, you may contact our Grievance Officer using the details below. Please include your registered phone number, order number if applicable, and a clear description of the issue.

Name: Ajesh Ajayan

Designation: Grievance Officer

Company: NOTED CLOTHING

Address: 5/183 Umayanalloor, opposite ICICI Bank, Kollam, PIN: 691589, Kerala, India

Email: support@que.madorithm.com

Phone: +91 77362 99880